B&Q

Brief: Get people who rent their homes to use B&Q to personalise their space in a way that won't leave a mark when they move out.

Audience: 24-35-year-olds who rent.

Insight: Only 15% of younger tenants (aged 18-34) spend more than £500 on making their rented property feel like home.

Format: Three 30 seconds tv adverts.

Team: Solo project

How you found it.

Advert one: Bedroom

Advert two: Garden party

Advert three: Games room

Scripts

Youtube

Inspired by the ITV show 60-minute makeover, B&Q's youtube channel will make their own challenge videos in which people will be challenged to fully decorate a bare space and then return it back to its original state in just 6o minutes.