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Problem: How can giffgaff give back to the deaf community? 

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Insight: Hearing aid production meets less than 10% of global need. 80% of the deaf community live in developing countries. 

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Solution: Hear&there by giffgaff. We found out that headphones and hearing aids contain the same components. Through an OOH campaign, giffgaff will get music-loving brits donating their old headphones to be refurbished into hearing aids. Giving back to the deaf community and the environment.

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Team: Myself, Esther Tonkin

Case study 

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Print 

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Direct mail 

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Direct mail sent out to giffgaff members. An illustration of earphones will be wrapped around the envelopes to mimic a ribbon. 

Donation drums 

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Steel drums will be placed in city centres to encourage the public to drop their old earphones in, and make some noise. 

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