Tot to teen
Shout is a text-based mental health charity that came to The&Partnership with a brief during my time on work experience. I was able to work on a live brief, coming up with creative solutions.
Brief: Target mothers and grandmothers with an emotional connection to the cause and get them to donate to the charity.
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Insight: Problems thrive in silence. Speaking about mental health can be the toughest barrier to overcome.
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Our solution: Comparing the similarities between the worry around a toddler's first words and the worry when a teenager stops communicating.
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Team: Myself, Esther Tonkin
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Facebook advert
Radio advert
For these audio adverts, I souced two voice actors for the role. I wanted the voices of two northern mothers and then a contrast with a southern accent to voice the end line. The recording process was really fun and once we had it all recorded I worked on directing visuals for the Facebook advert and Esther edited the audio.
For these print adverts, I worked on the art direction and my teammate Esther worked on the copy. I wanted to communicate simply what was being said in the speech bubbles without taking away from the words too much. I decided to also draw out the Shout logo to suit the style of the bubbles as I didn't think the bold purple logo suited these prints as much.
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